If you’ve been watching the world of social media carefully, you know that Facebook is still a top player. Even though it has taken a few hits and lost users to other platforms, there are still over 1 billion active users on the site. It’s also one of the best sites for businesses to grow their audience and generate traffic to their websites. If you want to get more followers on Facebook so that you can drive traffic to your site, these 12 ideas will give you some inspiration for your own strategy. These are proven tips from people who have seen success by using them daily. The most important thing is that they work.
Host a Facebook Live Event
First and foremost, if you want to grow your Facebook following, you need to start hosting live events. Hosting live events is one of the top ways to attract new followers and engage with people who are interested in your niche. It will also help you form relationships with influencers in your space. There are three types of events you can host on Facebook: Q&A sessions, interviews, and webinars. Ask your audience questions, interview guest speakers (professors, authors, and guest experts), or host a webinar or live tutorial. You can promote your event by creating an Event page. Then, be sure to add a catchy description and a strong call to action. You can also add a live video to the page so people can preview what they can expect to see.
Create Facebook Ads
Facebook Advertising is one of the best ways to build your following and increase traffic to your website. You can create different ad types to reach a wide variety of people. One of the most effective ad types is a lead generation ad. These ads are designed to get people to sign up for your email list, and they work really well for B2B businesses. They can also be used to drive traffic to your website. When building your Facebook ads, here are a couple of things to keep in mind: — Keep it simple. The ad should tell people what you do, but without too much detail. After all, you want to leave them wanting more. This way, they’ll be more likely to click on your ad and visit your website. — Use high-quality images. The images you use may be the only thing that keeps people from clicking the “x” button in the corner of their browser. Make sure they’re high-quality and attention-grabbing.
Ask Your Audience to Like Your Page
One of the easiest ways to grow your Facebook following is to ask your audience to like your page. Simply mention in your posts that you’d appreciate it if they liked your page. If you write it in a genuine way, your audience will appreciate the gesture. Once people like your page, they’ll receive notifications and updates about your page. This means that they’ll be more likely to visit it. And, when they do, they might see your website as one of their top posts. If your website is interesting, they might click on it and become a new follower. You can also ask your Facebook family to create an event or invite their friends to like your page.
Run a Contest or Giveaway
Another way to grow your following is to host a contest or giveaway. You can do this by partnering with another business and giving away a free product or service. You can also host a contest on your own page where you give away an article or tool related to your niche. Whatever contest or giveaway you decide to host, be sure to post about it on your page. You can use a catchy title and description that will get people excited to enter the contest. If you host a contest or giveaway, you’ll not only have more people following you, but you’ll also have more people engaging with your page.
Use Facebook Shoutouts to Grow Your Audience
A shoutout is when you put a post on your page and mention another page, letting your audience know about the page and encouraging them to visit it. Shoutouts have proven to be a successful way to build your following on Facebook. By hosting shoutouts with pages that are relevant to your niche, you can engage with your audience and get them interested in visiting other pages. You can also get other pages to host a shoutout for you. All you have to do is ask. Most pages will be happy to host a shoutout for you in exchange for you doing the same for them.
Run Facebook Ads for Lead Generation
Another way to start growing your following while also driving traffic to your website is to run Facebook ads for lead generation. This involves creating ads that are designed to get people to sign up for your email list. Although these ads cost money, they can be extremely effective. You can try using an ad that offers a free download in exchange for an email address. Or, you can create an ad that offers a special deal on your product or service. Whatever type of ad you create, make sure to test it before spending a lot of money.
Pay for Influencer Advertising
Another way to start growing your Facebook following is to work with an influencer. An influencer is someone who has a wide following on Facebook and other social media platforms. You can partner with an influencer and pay them to promote your product or service. Before you do this, be sure to read through Facebook’s policies on advertising. Facebook allows paid advertisements as long as they’re clearly marked as such. You can visit the Ads Help Center to read more about Facebook’s policies. After reading through Facebook’s policies, you can start contacting influencers and hosting auditions. You can post a casting call on your page and let people know that they can apply to host your ad.
Join Bidding Contests To Grow Your Following
Another way to grow your following on Facebook is to join bidding contests. Facebook hosting bidding contests that allow you to market your Facebook page and gain new followers. With so many members, you can definitely find a contest that will fit your page. These contests allow you to promote your page and get new followers without any extra work. You don’t have to create new content or post more frequently. You can just repost the same content with a new URL and let Facebook take care of the rest.
Bottom Line
These are just 12 ways to grow your Facebook following and increase traffic to your online business. If you follow these tips and implement them into your social media strategy, you’ll start to see results. Remember that these tips can help you build your following on any social media platform. They can also help you grow your email list, which will allow you to build a stronger relationship with your audience. With a stronger relationship, you can create better content and deliver more value to your audience. This will help you build your following on any platform, and it will help you grow your online business.