How To Write a Better Advertising Copy ?

Today we will see how to advertise online, the tools and elements needed to develop a good strategy for positioning a product, be sure to read this interesting article.

Advertising has existed for many years and with the advent of the Internet there has been a huge movement called digital marketing, one of the many tools that help in how to advertise on the Internet.

When many entrepreneurs take their first steps with the intention of positioning a brand or product, they are confused about how to advertise and how to reach many customers. Some are leaning towards advertising agencies who have the knowledge and experience to establish a brand at a significant level of internet presence.

However, as part of a product or business project and plan, advertising requires more attention and investment of resources. Advertisers reveal that the promotion of a product guarantees a significant percentage of sales growth. And they say that advertising is the lifeblood of a business.

A fruitful advertising plan depends vigorously on the pulling-force of promoting duplicate. Composing result-arranged advertisement duplicate is troublesome, as it should engage, allure, and persuade buyers to make a move. There is no sorcery recipe to compose amazing promotion duplicate; it depends on various elements, including advertisement situation, segment, even the buyer's disposition when they see your advertisement. So how is any author expected to pen a dazzling piece of promoting duplicate — duplicate that sizzles and sells? The accompanying tips will kick off your imaginative reasoning and assist you with composing a superior promotion.

How to Write Effective Ad Copy for PPC Advertising:

1. Mirror the user's objective.
2. Include numbers or statistics in your headlines.
3. Appeal to user's sense of entitlement.
4. Include emotional triggers in your ads.
5. Create unique, keyword-rich display URLs.
6. Prioritize your best copy.
7. Tips for Writing Great Ad Headlines
   
   1. Include Keywords.
   2. Ask Questions.
   3. Solve Prospects' Problems.
   4. Add a Little Humor.
   5. Include Numbers or Statistics.
   6. Think Carefully About User Intent. 
   7. Use Empathy.
   8. Use Simple Language.

 

KNOW THE BASICS

All good advertising copy is comprised of the same basic elements. Good advertising copy always:

Grabs Attention: Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).

Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.

Keeps Interest: Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.

Generates Action: This is the ultimate point of advertising copy — it must make the reader react in some way. This doesn’t necessarily translate to buying the product immediately or using the service. Your ad could be a positioning tool to enable the reader to think about you in a certain light. Speak to your audience, or the audience you’d like to reach, and you’ll be surprised how frequently they come to you in the future.

KNOW THE MEDIUM

How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy. Magazine advertising is the most versatile, but this is solely dependent on the size of your ad and how many other ads compete with yours. If you have a full page ad, feel free to experiment; more page space gives you more creative space. If the ad is tiny, you’ll need to keep things as simple as possible.

Copywriting tip:

1. Focus your copy on the reader. Use the word you more often than your brand and product names.
2. Help your reader imagine what it will be like to use your new product. Use vivid words.
3. When you're selling an upgrade, make sure you list everything that's new about it. Stress its newness.
4. The 8 Commandments Of Writing Great Copy
5. Write as a conversation. People prefer conversations rather than lectures.
6. Don't fall in love with your pets. Kill them.
7. Make friends with simplicity. 
8. Write to sell. 
9. Know the difference between features and benefits.
10. Find an angle that works.
11. Don't slap your audience with your copy. 
12. Stop when you need to.
13. Click on the link below
    

14. HOW TO MAKE ATTRACTIVE ADVERTISING AND GET LEADS
    

KNOW THE STYLE

Advertising copy is a unique type of writing. Its point is to balance creativity and readability into something persuasive and entertaining. Keep the following points in mind when you write your copy:

Be Succinct: There are few things more damaging to an ad campaign than messy wordiness. Use short sentences with as many familiar words as possible; save the thesaurus for a thesis or dissertation. Always make sure to use precise phrasing (why use five adjectives when one good action verb would do?); and eliminate any redundancies, such as “little tiny” or “annual payments of $XXX per year.”

Talk To Your Audience, Not At Them: Though you are announcing the availability of a product or service, avoid being clinical or overly formal. Write as if you’re talking to your ideal customer; use a style they’d use, words they’d be familiar with, slang they’d probably know. But be absolutely certain that you’re using these terms and phrases correctly. A recent McDonald’s campaign attempted to reach a certain audience by using the phrase “I’d hit it” in reference to a cheeseburger, unaware that the phrase is almost always used as a sexual reference.